Sociostreet Advertising
A six-month digital campaign that delivered 31 million views, 28 million reach, and 17,000 new followers by positioning Soorahi not as just another whisky, but as a companion for people who seek more from life.
Soorahi is a premium Indian whisky brand with strong packaging, competitive pricing, and a product that consistently earns customer loyalty once tried. Market research showed that in stores where Soorahi was actively recommended or displayed, it sold out quickly, with some outlets moving 30 to 40 bottles a month on the quarter bottle alone. Customers who tried it came back, and in select stores, people were already asking for it by name.
The brand had the product. What it needed was a presence.
Spirits / Premium Whisky / Lifestyle
Instagram, Facebook, YouTube, LinkedIn
The premium whisky category in India is crowded with brands that lean heavily on the same playbook: heritage cues, celebrity endorsements, and aspirational lifestyle imagery. Jameson spends millions on integrated campaigns and sports sponsorships. Indri collaborates with global franchises like House of the Dragon. Blenders Pride owns the fashion and lifestyle space through its long-running tour. Woodburns has Ranveer Singh and multiple international awards behind it.
For a newer brand like Soorahi, competing on those terms was not a viable option.
To build Soorahi’s digital presence from the ground up and establish a distinctive brand identity that set it apart from both legacy whisky brands and newer entrants, by creating campaigns that people genuinely engaged with rather than scrolled past.
The targets set for the July to December 2025 period were 7 million reach, 14 million views, 7,500 new followers, and 100,000 content interactions.
While every other whisky brand was selling a lifestyle, we decided to sell a feeling. The insight was that Soorahi’s core audience, curious, culturally aware, experience-seeking Indians, were not looking for another aspirational status symbol. They were looking for a brand that reflected how they actually lived and what they actually valued.
We positioned Soorahi as a companion for discovery, not just of new places, but of new experiences, new stories, and new moments worth sharing. Every campaign was built around this idea, with storytelling, community participation, and cultural relevance at the centre rather than traditional advertising.
If you want to build a brand that stands for something real and gets people genuinely talking, we would love to show you how.
Reach out to us to book a strategy call or to view more of our work.
